In my research this afternoon, I came across a newspaper called the French Broad Hustler. Had to look that one up. A couple of centuries ago, North Carolina had two broad rivers, one called the French Broad because it flowed into what was then French territory. The use of “broad” as slang for a woman didn’t come about till 1911, and the term “hustler” for a paper goes back at least to 1896, when this particular one was started. Shock alleviated.